What's new


November 22, 2020

Target audience – define who it is you are talking to The most important thing to know is that whatever you do or say: “No, you can not reach everyone!”. Put out of your mind the latest viral campaign that the ‘whole world’ has heard of. They are special because they are rare. If you […]


November 19, 2020

Why are narratives important? World around us consists of stories and narratives. A story is one single tale with a beginning and an end with an underlying moral. A narrative is a collection of these stories. It can influence the way people generally think of a certain topic, organisation or a person. As civic activists, our […]

Understanding data activism through civic activism in waste pollution

September 28, 2020

Data activism: waste data for society As Urmas Paet, Member of the European Parliament, has noted: “Digitalization is here to stay. It is not going away. The best everybody can do is to step in, shape the tide and work for harnessing the digital dividends while making sure no one is left behind, somewhere on […]

Green Tiger Leaps – driving green progress in Estonia

September 9, 2020

27th of August 2020 marked an important moment in the history of accelerating green progress in Estonia – by launching the Green Tiger. Let’s Do It Foundation has been a strategic supporter of the initiative, which brings together 40 Estonian companies and organisations. Green Tiger is seeking to become the face of sustainability issues in […]

What are biodegradable plastics? The need for a clarified terminology

September 4, 2020

A while ago we put together an overview article of the issue of biodegradable plastics. Since the topic is still very relevant, we are sharing it again. It gives clarity on the terminology surrounding biodegradable plastics, their different uses and standards used in various regions. A one-page summary is available at the end of the […]

I Land Sound festival made a cigarette butts paddleboard to raise awareness of environmental pollution

August 28, 2020

The story of this cigarette butts paddleboard or “buttboard” goes back to 2017 when the first-ever I Land Sound festival had just come to an end. Despite the densely placed trash bins, a carpet of cigarette butts covered the entire festival area. Picking them up by hand took days and was extremely frustrating and only […]

European Zero Waste Academy in the making

August 2, 2020

The next two years will be exciting for us – we are starting a bigger cooperation project with our friends from Zero Waste Europe and Ecologists Without Borders (Društvo Ekologi brez meja) with the grant received from EU education programme Erasmus+. Our goal is no smaller than creating a framework for European Zero Waste Academy. […]

Where is waste management after COVID-19?

June 9, 2020

After the start of the COVID-19 pandemic and lockdowns in most countries in March, we have seen many things happening in waste management. Now, as several countries have re-opened and trying to get back to life as it was before, we are in a sort of transition period, where some things have changed, some are back to where they were and with some we are not really sure where we are. Since many organisations are writing about waste and COVID-19 impacts, we thought just to bring them together and do a short status update.

We have launched the Training program for civil society leaders

March 16, 2020

January 22-24, 2020 saw the launching of a new Training Program offered by Let’s Do It Foundation to civil society leaders from developing countries. The program was attended by participants from Latin-America, Eastern Europe and Asia. The wide variety of people with their individual and collective challenges proved that the methods of the training are able to address all the participants’ needs.

Over 20 million people in 180 countries and territories joined World Cleanup Day 2019

November 25, 2019

Over 20 million people in 180 countries and territories joined World Cleanup Day 2019 (www.worldcleanupday.org), Let’s Do It World, the organisation behind the event, has confirmed. This constitutes 0,3% of the world’s population making an impact and creating awareness of the global waste problem. Let’s Do It World’s ultimate goal is to involve 5% of the world’s population in cleanups. This is the tipping point to create a shift in mindsets and transition in societies – to create real and lasting change.