HOW TO CREATE POSITIVE NARRATIVES (2/4)
Target audience – define who it is you are talking to
Tips: how to get to know your target audience?
Investigate! Beware of stereotypical assumptions and keep an open mind. This is an empathy course on steroids! You cannot claim to be a societal change manager if you cannot overcome your own biases. Interview your target group. Get to know them. What are their likes and dislikes? How do they speak? There are even softwares that help track that. But you can also do a little research by reading comments to related posts or news, joining social groups they are present at or observe them in their ‘natural habitat’.