HOW TO CREATE POSITIVE NARRATIVES (1/4)
Why are narratives important?
World around us consists of stories and narratives. A story is one single tale with a beginning and an end with an underlying moral. A narrative is a collection of these stories. It can influence the way people generally think of a certain topic, organisation or a person. As civic activists, our job is to shift the social narrative around waste. That may mean anything from littering behaviour to designing national circular economy strategies. In order for a narrative to change, we use stories as tools – we write social media posts, blogs and articles, publish researches and launch campaigns.
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