Keep It Clean Roadmap

We need a systemic shift in our approach to resources – drastically reducing the amount of waste created, and preserving all resources at their highest quality by reusing what we can, and recycling or composting everything else. We also need a collective consensus on creating a healthy waste-free environment for all.

We must shift our perspectives, and treat all waste as a precious resource – just like nature does. It’s only waste when it’s wasted. This will require a collective effort from all levels of society – revising our policies, planning, supply and packaging of goods, decision-making, and business models, while simultaneously transforming public attitudes and behaviours across all generations.