What's new

First year of Keep It Clean training programs – what have we learned?

December 15, 2020

2020 has sure been a special year for all of us and you all know the reason I’m talking about. But it has been special to Let’s Do It Foundation for another reason. This year we launched our training programs and had the chance to test them in different contexts and situations. Here’s an overview […]

The statement for a waste free Europe

December 14, 2020

We co-signed a joint statement published on the 9th of December together with 16 civil society organisations to urge the EU institutions and member states to dedicate the NextGenerationEU Recovery and Resilience Facility (RRF) to achieving a transition towards a circular, carbon neutral, zero pollution economy, with waste prevention and reuse at its core. In […]

Biodegradable plastics

December 1, 2020

There is no such thing as ‘simply’ bioplastics. The discussion is often confused by misleading terminology, here is your simple guide to getting it right. For more detailed insights, see this blog post. Biodegradable plastic Plastic which degrades under biological (mainly microbial) action. Some biodegradable plastics are compostable (but not all), which means they only […]


November 22, 2020

Target audience – define who it is you are talking to The most important thing to know is that whatever you do or say: “No, you can not reach everyone!”. Put out of your mind the latest viral campaign that the ‘whole world’ has heard of. They are special because they are rare. If you […]


November 19, 2020

Why are narratives important? World around us consists of stories and narratives. A story is one single tale with a beginning and an end with an underlying moral. A narrative is a collection of these stories. It can influence the way people generally think of a certain topic, organisation or a person. As civic activists, our […]

Understanding data activism through civic activism in waste pollution

September 28, 2020

Data activism: waste data for society As Urmas Paet, Member of the European Parliament, has noted: “Digitalization is here to stay. It is not going away. The best everybody can do is to step in, shape the tide and work for harnessing the digital dividends while making sure no one is left behind, somewhere on […]

Green Tiger Leaps – driving green progress in Estonia

September 9, 2020

27th of August 2020 marked an important moment in the history of accelerating green progress in Estonia – by launching the Green Tiger. Let’s Do It Foundation has been a strategic supporter of the initiative, which brings together 40 Estonian companies and organisations. Green Tiger is seeking to become the face of sustainability issues in […]

What are biodegradable plastics? The need for a clarified terminology

September 4, 2020

A while ago we put together an overview article of the issue of biodegradable plastics. Since the topic is still very relevant, we are sharing it again. It gives clarity on the terminology surrounding biodegradable plastics, their different uses and standards used in various regions. A one-page summary is available at the end of the […]

I Land Sound festival made a cigarette butts paddleboard to raise awareness of environmental pollution

August 28, 2020

The story of this cigarette butts paddleboard or “buttboard” goes back to 2017 when the first-ever I Land Sound festival had just come to an end. Despite the densely placed trash bins, a carpet of cigarette butts covered the entire festival area. Picking them up by hand took days and was extremely frustrating and only […]

European Zero Waste Academy in the making

August 2, 2020

The next two years will be exciting for us – we are starting a bigger cooperation project with our friends from Zero Waste Europe and Ecologists Without Borders (Društvo Ekologi brez meja) with the grant received from EU education programme Erasmus+. Our goal is no smaller than creating a framework for European Zero Waste Academy. […]